How to Recruit a Parent Volunteer to Perform Outreach for Your Play1 Campaign
Parent volunteers can be one of the best resources for growing your sponsorship program. With the right setup, they can use their community connections to help secure support and keep the outreach process moving quickly. Here’s how to recruit and prepare a parent volunteer for outreach:
1. Host a Parent Meeting
Start by organizing a short meeting with team parents to introduce your sponsorship program. Share how sponsor funds directly support athletes, and explain that outreach is a team effort. Highlight that volunteering is a great way to contribute beyond traditional roles like concessions or transportation.
2. Identify Parents with Sales or Community Experience
During the meeting (or through follow-up conversations), look for parents who have a background in sales or community networking. Real estate agents, insurance agents, and other small business professionals are often excellent candidates. They are comfortable connecting with people, and many benefit professionally from building new relationships in the community.
3. Provide Training and Materials
Once you’ve identified a parent volunteer, set them up for success:
-
Play1 Prospect List: Share the prepared list of local businesses to contact.
-
Play1 Sales Materials: Provide outreach templates, rate cards, and scripts available in your Play1 portal.
- Volunteer Outreach Training: Encourage your volunteer(s) to book a time with Play1 experts for a live training session. They’ll learn best practices and how to use Play1 tools to make outreach easy.Book a Volunteer Outreach Training Meeting →
4. Host a Team Outreach Night
Take inspiration from old-school fundraising telethons. Gather parent volunteers, coaches, and even student leaders for a pizza night where everyone adds contacts into the Play1 system, then sends texts, emails, and makes calls together. This type of group effort creates energy, accountability, and quick results — and it’s a fun way to build community while raising funds.
With the right parent volunteer(s) and support from Play1, your outreach can become a powerful engine for sponsorship success.
Related Articles
How to Perform Outreach to Local Sponsors
Sponsor outreach is one of the most effective ways to raise funds for your school. By connecting directly with local businesses, you give them the chance to support student-athletes while promoting their brand in the community. Goal: Get the business ...Fundamental Campaign Setup
Why a Campaign? Before we begin setting up a campaign, we should answer the questions, "what is a campaign and why would we want one?" In the Play1 platform, a campaign represents the activities required to organize a successful corporate and/or ...Examples of Sponsor Campaign Pages
North Kitsap (Poulsbo, WA) - Business Ad Campaign Family Ads - click here Business Ads (Media Guide & Banners) - click here De La Salle High School (Concord, CA) - Family Ad Campaign Family Ad Campaigns Football Family Ads - ...How to Submit Business Contacts to Play1 Media
How to Submit Business Contacts for Play1 Outreach ? Submit Your Business Contacts Here Submitting contacts is quick and easy: Log onto the Play1 Contact Submission Page . Upload your list by copy/paste or by uploading a spreadsheet file. Provide as ...How to Upload Content for Your Play1 Media Project
How to Submit Content for Your Media Guide or Team Yearbook At Play1 Media, our goal is to make it easy for schools and booster volunteers to create beautiful, professional-quality media guides and team yearbooks. Whether your publication is for ...