Sponsor outreach is one of the most effective ways to raise funds for your school. By connecting directly with local businesses, you give them the chance to support student-athletes while promoting their brand in the community.

Goal: Get the business decision maker to visit your sponsor sales page and place an order.

Use the resources available in your Play1 Project Portal (use links below when logged in)

• Navigate to your project - Log in, click manage project from the support page or 'all projects page'
  

• Edit Sales Page
  
  – Update pricing, products, and packages.

• View Reporting
  – Track sales and progress.

• Manage Outreach / Sponsor Outreach Materials
  – Submit contacts and manage sponsor calls, texts, and emails.
  

Steps to Outreach

1. Review Your Contact List

• Filter by category (restaurants, retail, real estate, insurance, professional services, etc.) and zip code to keep efforts local.

• Businesses close to your school are most likely to participate.

2. Identify Top Prospects

• Start with people you or your team already know—parents, alumni, or business owners connected to your school.

• Prioritize professional services, owner-operators, and real estate agents—they often value visibility.

• Highlight businesses you personally frequent (restaurants, gyms, salons, etc.).

3. Craft Your Messages

Use the Play1 templates in your portal for:

• Email

• Text

• Phone calls

These templates are pre-written and designed for high response rates. Be sure to personalize them with your school name, team name, or a community tie.

4. Send & Follow Up

• Deliver your outreach via multiple channels: email, text, phone, or even a quick in-person drop-in.

• The key objective is to get the business decision maker to click your sales page link.

• Always follow up politely if you don’t hear back.

Sample Outreach Templates

📧 Email Script

Subject: Support [School Name] Athletics – Promote Your Business
Hi [First Name],

Our student-athletes at [School Name] are working hard to represent their school with pride—on the field, in the classroom, and in the community. We’re inviting local businesses to support the program through official sponsorships.

Options include banners at our facilities, ads in our media guide, and year-round exposure through our online sponsor directory.

👉 Click here to view opportunities and place your order: [Insert Sponsor Sales Page Link]

Thank you for your support of [School Name] Athletics!

Best regards,
[Your Name]
[Your Role]

📱 Text Script

Hi [First Name], this is [Your Name] with [School Name] Athletics. We’re offering local businesses the chance to support our program while promoting their brand. You can see sponsor options here: [Insert Sponsor Sales Page Link]

☎️ Phone Call Script

Hello, this is [Your Name] with [School Name] Athletics. We’re inviting local businesses to support our student-athletes this season. Sponsorships include banners at our games, media guide ads, and online directory listings.

All proceeds directly support team expenses like equipment, uniforms, and travel. I’d love to send you the sponsor page link so you can see options. What’s the best email to send that to?

✅ With this process and the tools in your Play1 portal, you’ll be able to run a structured, repeatable, and successful sponsor outreach campaign.